AdWords Workbook: Advertising on Google AdWords, YouTube, and the Display Network
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The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before. Whether you’re an operating business or a college or job applicant, decision-makers need to know about you… what you offer… why you’re awesome. Traditional marketing no longer cuts it today. With a foreword [...]
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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The [...]
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