Creative Arts Marketing

Name: Creative Arts Marketing
SKU: 4933
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This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify. This book will help C-level executives and others who interface and collaborate with marketing departments to understand how [...]

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In social media, you’re in the business of information. It’s the currency you trade in. Only, unlike dollars, you can print your own. Your audience decides what’s priceless and what’s worthless. The value of your currency is up to them. If you learn to listen well to what your target market wants, you can produce [...]

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Cold email is how I started my business. I originally used it to get interviews to gain knowledge on a particular market, then to get feedback on what I was building and finally to get demo calls to gain new customers as well as expand my network as a founder. It’s what made my business [...]

Product Author	Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead
Product Binding	Paperback
Product EAN	9781138213760
Product EANList	9781138213760
Product Edition	3
Product ISBN	1138213764
Product ItemDimensions	950, hundredths-inches, 725, hundredths-inches, 75, hundredths-inches
Product Label	Routledge
Product Languages	English, Published, English, Original Language, English, Unknown
Product Manufacturer	Routledge
Product NumberOfPages	322
Product PackageDimensions	55, hundredths-inches, 953, hundredths-inches, 33, hundredths-pounds, 740, hundredths-inches
Product ProductGroup	Book
Product ProductTypeName	ABIS_BOOK
Product PublicationDate	2017-10-13
Product Publisher	Routledge
Product ReleaseDate	2017-10-13
Product Studio	Routledge

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