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Web Marketing
Web Marketing
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The [...]
Web Marketing
Web Marketing
The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before. Whether you’re an operating business or a college or job applicant, decision-makers need to know about you… what you offer… why you’re awesome. Traditional marketing no longer cuts it today. With a foreword [...]
Web Marketing
Web Marketing
Advance your B2B marketing plans with proven social media strategies Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing [...]
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and [...]