Solo una minima parte (15%) delle persone che ti contattano in merito al tuo prodotto acquisterà entro 3 mesi mentre più del doppio (35%) lo farà nel prossimo anno e mezzo. Secondo Demand Matric, promuovere contenuti di valore genera 3 volte più Lead del marketing tradizionale ma richiede un investimento inferiore del 62%. E visto che solo l’8% delle aziende B2B utilizza delle Squeeze Page per le proprie attività di Lead Generation (Fonte Marketing Sherpa), non stupisce che 2 terzi delle imprese incontrino delle difficoltà nell’acquisire contatti qualificati online. (fonte CSO Insights)Questi è solo uno degli interessanti spunti di cui parleremo in questo eBook.
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