La crescita di un’azienda passa attraverso l’ampliamento del portafoglio clienti. E questo è un concetto scontato, ma è molto più arduo metterlo in pratica, soprattutto in un mondo commerciale che è notevolmente cambiato con l’avvento delle nuove tecnologie.
Per cui la lead generation, la generazione di nuovi potenziali contatti, è l’obiettivo numero uno per gli uomini commerciali e di marketing che operano soprattutto nel B2B.
Il testo ha un ritmo serrato ed è decisamente pratico, queste caratteristiche lo rendono altamente fruibile e di grande aiuto per ottenere risultati da subito.
L’autorevole autrice aiuta a portare sistematizzazione e organizzazione in tutte le sfaccettature della lead generation: la costruzione dei processi, le best practice, le verifiche, i miglioramenti.
Il lettore imparerà a ‘massimizzare’il valore degli strumenti e delle strategie B2B, in special modo con applicazioni legate alle nuove tecnologie e ai nuovi canali commerciali. Una parte di rilievo viene data all’analisi dell’intero ciclo di vita del contatto: la qualificazione, la cura, le misurazioni e il tracciamento.
Il testo è improntato sulla chiarezza, sull’effettiva l’usabilità e sulla velocità di attuazione, ciò permette alla forza vendita di essere altamente produttiva… e quindi all’azienda di fare profitti.
Lead generation: Generare nuovi contatti commerciali con soluzioni d’avanguardia (Italian Edition)
Amazon.co.uk Price: $13.99 (as of 08/02/2021 17:23 PST- Details) Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Product Author | |
---|---|
Product Binding | |
Product Label | |
Product Languages | |
Product Manufacturer | |
Product NumberOfPages | |
Product ProductGroup | |
Product ProductTypeName | |
Product PublicationDate | |
Product Publisher | |
Product ReleaseDate | |
Product Studio | |
Product EISBN | |
Product Format |
Related products
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling. This book was the result. It will provide [...]
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Solo una minima parte (15%) delle persone che ti contattano in merito al tuo prodotto acquisterà entro 3 mesi mentre più del doppio (35%) lo farà nel prossimo anno e mezzo. Secondo Demand Matric, promuovere contenuti di valore genera 3 volte più Lead del marketing tradizionale ma richiede un investimento inferiore del 62%. E visto [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Are you a business owner who would love to have more time available for the important activities that will grow your business? Do you find yourself caught up with tasks such as email, social media or compiling client data and wondering if there is a better way to get it all done? The great news [...]
E-Commerce
30 Twitter Marketing – Tips Tricks Ideas for lead generation: Twitter Sales & Marketing Methods
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Manage your Twitter and grow your business. Learn the basics. Great tips for posting and building your audience.This short list of what to do and what to avoid is short and exactly what you need to start Twitter. It may seem like very basic information, but it is very solid outline of how to do [...]
E-Commerce
SEO Vs Lead Generation: Its written specially for Business Owners, Marketers, & Marketing Students
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Are you asking these questions? 1. Is having a website alone enough for a business to sustain?2. Would Search Engine Optimization help me to get sales leads?3. What are the 2 strategies to generate leads4. Does being on page 1 of Google boost my sales? If you answered yes, this ebook is for you
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Here’s How to Get Your First Book Outlined, Written and Published in Just 90-Minutes… You already know what your book is going to be about. You’ve spent years thinking about it, and developing your specialized knowledge. The time consuming part is to get what’s in your head out on paper where it can start spreading [...]
E-Commerce
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Discover The Secrets To Using Facebook The Right Way For Success In Your Business! How To Use Facebook To Whip Your Market Into A Money Machine How would you like to get a boost to your business today by using Facebook the right way? Using Facebook to get a business recognized online is very effective [...]
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Un’attività di marketing digitale efficace non è costituita da una zuppa di tecniche buttate insieme in una padella ma un raffinato pasto che segue una specifica ricetta. In questo eBook Filippo Toso descrive un framework in 7 passi ideato per avviare, ottimizzare e far crescere un business attraverso specifiche azioni di marketing digitale. Si tratta [...]