Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory : buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real- world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
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The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a “browser”, which accesses “web sites”, the world economy and [...]
E-Commerce
Lead generation: Generare nuovi contatti commerciali con soluzioni d’avanguardia (Italian Edition)
La crescita di un’azienda passa attraverso l’ampliamento del portafoglio clienti. E questo è un concetto scontato, ma è molto più arduo metterlo in pratica, soprattutto in un mondo commerciale che è notevolmente cambiato con l’avvento delle nuove tecnologie.Per cui la lead generation, la generazione di nuovi potenziali contatti, è l’obiettivo numero uno per gli uomini [...]
E-Commerce
Brighton based Digital Marketing Agency ROARlocal.com produce a lively, informative monthly magazine called Digital Marketing Insider. Including hot online marketing tips, insider info on what’s working in business right now and interviews with successful entrepreneurs. Discover how to attract more business and explode your profits by marketing your business and wiping the floor with your [...]
An excerpt, “…Don’t be too focused on having a contest. When you keep holding contests, people will only want to associate with you when you have contests. A contest held once a year or so is a good idea to get your name out there, but that’s it. Don’t rely on this too heavily, though. [...]
This is an interview that Ryan White, host of The Local Small Business Marketing Show, conducted with me, Shawn Bayley, a short while ago. We covered a ton of valuable information, which is why I have put this book together. I wanted to make it even more accessible to those who are looking to build [...]
E-Commerce
Solo una minima parte (15%) delle persone che ti contattano in merito al tuo prodotto acquisterà entro 3 mesi mentre più del doppio (35%) lo farà nel prossimo anno e mezzo. Secondo Demand Matric, promuovere contenuti di valore genera 3 volte più Lead del marketing tradizionale ma richiede un investimento inferiore del 62%. E visto [...]
Squeeze pages are an essential tool of modern online marketing. However, many newcomers to online marketing are unaware of just how powerful they can be in helping gain subscribers and sales. And often, even if a site has one or more squeeze pages, they might not be converting well, leaving them struggling to earn enough [...]
30 Twitter Marketing - Tips Tricks Ideas for lead generation: Twitter Sales & Marketing Methods 
The Dethalbum 
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook… 
