The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

“Gli ingredienti della cucina di Lily si complicano. Barbara è sparita la notte in cui Giacomo le ha dichiarato il suo amore. In eredità le ha lasciato uno strano librettino nero, denso di interrogativi. Chi è il marinaio che scrive le nuove ricette di dolci? Come mai sa il suo nome? La strada che sembrava [...]

"One of the most important books I've ever read_an indispensable guide to thinking clearly about the world." - Bill Gates "Hans Rosling tells the story of 'the secret silent miracle of human progress' as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly." _Melinda Gates Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

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For the past 16 years, Aalok has studied and reverse engineered all aspects of data-driven marketing and sales using his own practice as a case study. The outcome is a marketing system that allows business owners to leverage direct response marketing, automation technology, virtual teams & simple staff systems to enhance productivity and increase freedom [...]