B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Amazon.co.uk Price: $13.59 (as of 08/02/2021 17:57 PST- Details)
The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.
Related products
Doctors have a harder time than ever doing their job and staying passionate about their chosen profession. With the dismal reimbursement situation for U.S. practitioners, many doctors are having to close their practices because they can no longer afford to keep them open. But what if there was a way to improve the situation? What [...]
E-Commerce
Solo una minima parte (15%) delle persone che ti contattano in merito al tuo prodotto acquisterà entro 3 mesi mentre più del doppio (35%) lo farà nel prossimo anno e mezzo. Secondo Demand Matric, promuovere contenuti di valore genera 3 volte più Lead del marketing tradizionale ma richiede un investimento inferiore del 62%. E visto [...]
This is an interview that Ryan White, host of The Local Small Business Marketing Show, conducted with me, Shawn Bayley, a short while ago. We covered a ton of valuable information, which is why I have put this book together. I wanted to make it even more accessible to those who are looking to build [...]
We are living in the era of technology. If you don’t have an online presence for your business, you need to get one. You’ll want that site to have good content for your articles, blogs, etc. Quality content comprises of other things as well. This book is not deliberately to turn you into a literary [...]
Un’attività di marketing digitale efficace non è costituita da una zuppa di tecniche buttate insieme in una padella ma un raffinato pasto che segue una specifica ricetta. In questo eBook Filippo Toso descrive un framework in 7 passi ideato per avviare, ottimizzare e far crescere un business attraverso specifiche azioni di marketing digitale. Si tratta [...]
Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal Clients Do You Want More Qualified Leads? Do You Want Better Results from Your Business Marketing Efforts? Has Your Target Audience Been Clearly Identified? Does Your Business Have Strong Visibility Online? If any of these apply then this book was written for you! Mastering Digital [...]
E-Commerce
Brighton based Digital Marketing Agency ROARlocal.com produce a lively, informative monthly magazine called Digital Marketing Insider. Including hot online marketing tips, insider info on what’s working in business right now and interviews with successful entrepreneurs. Discover how to attract more business and explode your profits by marketing your business and wiping the floor with your [...]
E-Commerce
30 Twitter Marketing – Tips Tricks Ideas for lead generation: Twitter Sales & Marketing Methods
Manage your Twitter and grow your business. Learn the basics. Great tips for posting and building your audience.This short list of what to do and what to avoid is short and exactly what you need to start Twitter. It may seem like very basic information, but it is very solid outline of how to do [...]