The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Name: The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, [...]

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Product Author	Mari Smith
Product Binding	Hardcover
Product EAN	9781118063064
Product EANList	9781118063064
Product Edition	1
Product ISBN	1118063066
Product ItemDimensions	930, hundredths-inches, 650, hundredths-inches, 97, hundredths-pounds, 98, hundredths-inches
Product Label	John Wiley & Sons
Product Languages	English, Published, English, Original Language, English, Unknown
Product Manufacturer	John Wiley & Sons
Product NumberOfItems	1
Product NumberOfPages	272
Product PackageDimensions	100, hundredths-inches, 910, hundredths-inches, 50, hundredths-pounds, 630, hundredths-inches
Product PackageQuantity	1
Product ProductGroup	Book
Product ProductTypeName	ABIS_BOOK
Product PublicationDate	2011-11-18
Product Publisher	John Wiley & Sons
Product ReleaseDate	2011-11-18
Product Studio	John Wiley & Sons
Product Creator	Guy Kawasaki, Foreword

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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