Sales and Marketing
“Janice has made it her business to get stuck into the whole self-publishing malarkey. Savvy enough to realise it’s not enough to simply write, she’s studied social media marketing until it could be her specialist subject on Mastermind. She can plan a book launch, maximise publicity, keep the momentum going after the first initial flush, [...]
Sales and Marketing
A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find [...]
Sales and Marketing
Relax! It’s Only Social Media: A no-nonsense guide to social networking for you and your business
Sales and Marketing
Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
Sales and Marketing
An Introduction to the Mathematics of Finance: A Deterministic Approach
An Introduction to the Mathematics of Finance: A Deterministic Approach, 2e, offers a highly illustrated introduction to mathematical finance, with a special emphasis on interest rates. This revision of the McCutcheon-Scott classic follows the core subjects covered by the first professional exam required of UK actuaries, the CT1 exam. It realigns the table of contents with the CT1 exam [...]
E-Commerce
The Author’s Guide to Publishing Success (Previously: The Indie Author’s Guide to the Universe)
“Jeff Bennington has an understanding of the e-book business that truly impresses me. I’ve taken his advice and it has made a huge difference in my career as an author. I highly recommend this book.” ~ Al Boudreau, author of In Memory of Greed “The Indies Author’s Guide has made a huge impact on my [...]
MASTERING TWITTER IS THE MOST POWERFUL WAY TO GET YOUR VOICE HEARD AS A CREATIVE PROFESSIONAL In The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 80,000 strong army of loyal followers and gained real-world influence as an indie author. Breaking his tactics into short chapters and simple, actionable steps, [...]
Sales and Marketing
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and [...]
Sales and Marketing
Sales Revolution! (The Ultimate Sales Technique Book) You’re Only 4 Hours Away From Understanding Secrets That Most People Will Never Know on Making a Fortune in the Sales Industry That’s how long it takes to put the strategies in this sales training guide to work. Learn how to: Double or Even Triple Your Current Commissions [...]
Sales and Marketing
If customers LIKE your brand, be afraid. Be very afraid In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands [...]
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FITNESS & EXERCISE
We are all Sales People. No matter what line of work you are in, you are a sales person. Every single day you will need to sell yourself and convince others you deserve to be treated better. Whether you are going for a job interview, asking for a pay rise from your boss, or even [...]
Sales and Marketing
Top presenter and trainer Steven Harris provides a highly charged practical guide to customer service, based on the award-winning principles used by his consultancy Energize Learning. Fired Up and Ready to Go! is packed with tips and exercises to help readers work towards peak performance both as individuals and within the teams they manage. The [...]